Did you know that the average Pakistani spends a staggering part of the wealth accumulated in his lifetime on a son or daughter’s wedding, second only to the investment he makes in the family home? That factor makes weddings one of the biggest industries in the country amounting to perhaps billions of dollars.

Weddings in these parts of the world have always been known for their grandeur and fun atmosphere. And that grandeur and fun atmosphere was aptly exhibited at the QMobile HUM Bridal Couture Week 2017 hosted by Hum Television Network. Choreography and event direction for the fashion week was by Vaneeza Ahmad while hair and make-up for all days was by Nabila’s (N-Pro and N-Gents).

Talking about QHBCW Sultana Siddiqui President HUM Network Limited said, “I take pride in the fact that wonderful things are happening in Pakistan and what I had always envisioned is being fulfilled today. One such field that is gaining impetus in our society is the fashion industry, and that is why I encourage fashion and its intricate threadwork and designing through our fashion shows to open a window to the world. We have also given a platform to new designers to present their clothes, an opportunity that was otherwise not available to them. As the shows are seen globally their work, along with the established designers, gets known abroad. The aim of introducing new things at HUM Network carries foremost the purpose to give a positive image. With time our purpose is being fortified as the world is acknowledging the upcoming designers who are making a mark in the fashion world. This platform is getting respect internationally day by day.”

She further added, “At Hum TV we have always kept in mind that our country should be known for presenting art in a positive way. Our dramas are shown on Netflix and we are now making films which will also help in boosting the clothing industry and jewellery worn by the artists, abroad, thus uplifting the soft image of the country from our platform.”

HUM Network has yet once again been a pioneer in becoming a bride and groom’s best friend by taking it upon itself to make the most difficult decision in one’s life the best! Hence, it is the most awaited event of the year.

The QHBCW couldn’t have taken place at a more perfect time as Pakistan’s fashion industry is gearing up for its prime time moment: the large and opulent wedding season.

It is true that the wedding season will only peak after the holy month of Ramadan but in preparations for this year’s wedding bonanza designers have already been meeting with would-be brides and their families to decide the various outfits.

One of the scintillating moments at this year’s QHBCW was The Classic Red segment that featured the giants of fashion industry; each showcased an exquisite outfit in red. Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan sent down the runway one of their finest bridal joras.

The participating designers at QHBCW 2017 were Amir Adnan, Yasmin Zaman, Rizwan Ahmed, Impulse by Aisha Farid, Naushad Imdad’s Eminence III, Arsalan Iqbal, QMobile Star Hassan Riaz and Ahmed Sultan, Hassan Shehryar Yasin, Amina Yasmeen by Mansoor Akram, Ayesha & Usman Qamar, Faika Karim, Umsha by Uzma Babar, Fahad Hussayn, Asifa & Nabeel, Annus Abrar, Emraan Rajput, Sana Abbas, Nickie Nina, Ahsan Menswear and Sonya Battla.

Each designer sent down the runway breathtaking bridal outfits for the sahadi and valima ceremonies besides ensembles for mehdi, and post wedding affairs. Focus was on intricate embellishments and bareek kaam rather than big and bold motifs. Also seen was the adept use of gota that many a designer had employed in their bridals.

One also saw an induction of heavily worked jackets and capes worn over short tops paired with lehnghas and ghararas. Add to that cutwork and you have most of the designers’ creations in a nutshell. Choice of colours for bridals this year was pearl white and off white with splashes of colours in the lehngha and dupatta… and of course red remains the colour of passion – the colour of bridals in most cases.

Speckled with A-list showstoppers, musical performances, slick choreography and an interesting designer lineup, QHBCW 2017 bears testimony to the fact that nobody, and we mean nobody does it better than HUM Network.

The PR & media of the entire event was handled by the in-house PR department along with show production and execution by the special projects and events team at HUM Network Limited of HUM Network.

Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila (N-Pro and N-Gents) with backstage management by Muneera & Aamir of Production 021.