Procter & Gamble (P&G) recently announced new commitments aimed toward advancing Equality & Inclusion across Asia Pacific, the Middle East, and Africa, at its fourth annual #WeSeeEqual summit for the region. The session was also held at the Karachi office to announce the new initiatives undertaken...

The first phase of a programme aimed at teaching the Chinese language to youth in Thar has been completed with heartening results. A top official of Sino Sindh Resources Private Limited, a local subsidiary of Shanghai Electric, said that dozens of boys and girls in Thar Block-1 are getting proficient...

SOC Films, under its outreach initiative SOCH Outreach Foundation, announces the launch of its first publication “Pakistan’s Climate Change Heroes” – a book and film series which aims to spark a new dialogue around the climate change crisis, while also celebrating the work of Pakistanis who are working...

IPPA (International Pakistan Prestige Awards) held a press conference here earlier today to announce the fifth IPPA scheduled for Dallas, Texas, USA, in July this year. The event was well-attended by celebrities, socialites and media personnel. The programme kick-started with a bustling red carpet...

Galaxy Racer recently announced the official launch of Pakistan’s first-ever professional esports league, the Supreme Galactic League. The Supreme Galactic League is set to be one of the most entertaining esports events in Pakistan and it will be the first time in the history of Pakistan that eight...

Rehbra, a rom-com action flick, depicting a slice of life and comedy, directed by Amin Iqbal and produced by Saira Afzal recently released its teaser trailer announcing its release date: 24th June. Featuring the two brilliant actors Ayesha Omar and Ahsan Khan who are playing the lead roles, the ensemble...

PINE GLOBAL launches its first startup small businesses award. WE LEAD AWARDS is the project initiated by PINE Community and friends of PINE in celebration of Women’s International Month. A startup awards ceremony was held on March 25th, 2022 at the Karachi Marriott Hotel. The awards were sponsored...

A media briefing for Nikon’s newly launched mirrorless camera, Z9, took place recently at a local hotel. The briefing was well-attended by media personnel, socialites and professional photographers & Videographers. The evening kick-started with guests and media mingling at the Red Carpet and taking...

It's a new year, new beginnings. And new beginnings call for new lingerie by IFG.  Recently a fun-filled event was held at the Triumph outlet to announce the launch of Poppy a soft and sensual collection of trendy fashion and everyday lingerie and sleepwear. Clients, guests, media personnel and bloggers...

Tara Uzra Dawood celebrated her birthday with a "Tara Uzra in Karachi" theme inspired by a hit Netflix show "Emily in Paris." Among the almost two hundred guests spotted at the star-filled, fun event were Khushbakht Shujaat, Sheema Kermani, British Deputy Head of Mission Martin Dawson, German Deputy...