PBA the Pakistan Beauty Alliance is a platform that brings beauticians together from all across Pakistan to network together. The objective of this initiative is to bring beauty service providers under one umbrella to elevate their profiles and to encourage good business practices across the country.

This year PBA has included Pakistan based beauty brands into its fold as members as well to expand its network. The evergreen stunning actor/entrepreneur  Atiqa Odho has been invited to join the PBA advisory board as well as join the initiative as a beauty brand Atiqa Odho Cosmetics.

“My team and I are honoured to be included into this important community effort and look forward to developing a stronger outreach programme for it and its members with my Odho Consultancy extensive media experience and connectivity. Community efforts are always very dear to me as I believe in strength in numbers goes a long way.”