What happens when two stars come together? Why fireworks of course! A splendid collaboration for sure between L’Oréal Paris Excellence Crème and designer Shehla Chatoor that created fireworks recently!
It was a magical evening for sure! The star of the evening was the inimitable couturier Shehla Chatoor who is hailed for her beautiful vintage creations with a touch of modern – and the result, a perfect blend of east meets west. The stage was set for a grand presentation of her latest collection Aks. Set against the majestic Old Custom House Karachi, the venue was as quaint as the collection itself.
The event was an interesting collaboration between Shehla’s eponymous brand and leading hair colour brand, L’Oréal Paris Excellence Crème under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’.
Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine.
With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty.
Besides presenting her elaborate Aks collection, Shehla had also sculpted a capsule collection for the hair colour brand inspired by the rich shades of L’Oréal Paris Excellence. Shehla’s signature pieces were an amalgam of sophistication and style. Talking about the Beauty Meets Fashion collaboration, Shehla Chatoor shared: “Staying true to the ethos of our brand which is unapologetic glamour and luxury, I created three customised uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Crème’s Deep Ashy Collection. The colour pallette we chose complements Pakistani skin tones and was kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades of Excellence Crème. Not only are these colours currently in trend but they are elegant, sophisticated and classic.”
What transpired on the ramp was a fairytale set amidst a timeless setting brought to life by the models dressed in Shehla’s heritage bridal collection with expert craftsmanship and exquisite detail weaved into the magnificent fabric of luxury. Hailed for her regal bridals, Shehla sent down the runway ensembles in a mesmerising colour palette in subtle tones, metallic hues, as well as deep shades. With a diverse assortment of tints and stunning fusion of rich ornamentations in modern silhouettes, the collection was a real work of art. The ramp of Aks by Shehla Chatoor witnessed a truly enchanting orchestration of the bridal showcase with Fouzia Aman as the showstopper. Amid the duos strutting down the runway, brides twirling their way to the front and posing theatrically against the grand backdrop of the Old Custom House Karachi, Aks by Shehla Chatoor was an experience in itself.
While the creations were spellbinding, the hair and make-up too did not lag behind. With the deft touch of Nabila’s the models were as charming as can be. For the L’Oreal Paris segment, the makeup artist had opted for soft curls and gentle waves, teamed with light lipstick and a play with peach tones. The result was a picture of perfection with loose soft waves, peachy lips and cheeks with light gold-bronze eyes resplendent in the Shehla Chatoor flowing, embellished gown.
Talking about her awe-inspiring Aks collection Shehla commented: “The soul and signature of the Shehla Chatoor brand has always lain in its time-honoured craftsmanship and creation of timeless handcrafted pieces, a commitment that has remained unchanged for over two decades now and will continue on,” she signed off.
Digital & PR Management: Mind Map Communications
Hair & Makeup: N-Pro & Nabila
Chorerography & Art Direction: Catwalk
Jewellery: Chottanis & Ali Javeri Jewellers