Charming their patrons with a remarkably enchanting collection every season, Nishat Linen launched their spectacular new lawn S/S’20 collection nationwide on the 14th of February 2020.

To commemorate the success of their latest collection, Nishat Linen hosted a meet & greet at their Dolmen Mall Clifton outlet in Karachi which was heartily attended by a considerable number of media personalities, fashion bloggers, influencers and journalists. All the attendees were adorned in magnificently styled pieces from the collection.

Nishat Linen greets the everlasting Pakistani summer through their S/S’20 collection that relates to the quintessential Pakistani woman. The collection includes a range of striking and eclectic designs, aiming to provide a diverse assortment to choose from – ensuring there will be something in store for everyone. The collection is conceived to be on-trend, versatile and adaptable to the demands of daily life. The primary objective of this year’s designs is to provide top quality cotton variations in attractive combinations that a woman can wear to any occasion. The vibrant color palette was carefully chosen after substantial research, keeping the on-going trends and customer preference in consideration. This collection consists of 300+ designs with a wide array of bold tropical colors to a multitude of pastels and nude tones to choose from.

Regarding the vision of the brand, Nishat Linen’s officials have stated, “We are dedicated to satisfying our customers’ needs and demands by providing numerous designs of good quality at a one-stop solution in an affordable manner, thereby increasing customer loyalty.”

Nishat Linen is a pioneer in establishing the textile and home fashion industry and boasts an international retail presence,additionally. The brand has an outlook that is accessible to all, and with a promise to always lead the market with new trends, Nishat Linen has assimilated a legion of loyal clients. Covering all the bases, from bed linen to kitchen coordinates to high quality home apparel, Nishat Linen has become a household name as a creator of stunning, high-quality designs at reasonable prices; a feat achieved by very few. The brand promises to keep up with the rapidly changing times and releases fresh designs every few months. Today, Nishat Linen provides uniqueness to its customers, hand in hand with affordability and absolutely no compromise on quality. The amalgam of these qualities makes it a favorite amongst people of all ages.