BBPR kicked off the new year with its latest music platform, Live in Concert with the heartthrob Hasan Raheem. The event was hosted on the 19th of Feb 2023 at District 19 and was nothing short of a star-studded event. The event was a trip into the world from the perspective of Hasan Raheem from the bathroom. The bathroom, the pièce de résistance represents the place where we all retire from time to time, a place for subtle reflections, a place to process long prevailing thoughts. The bathroom is where the creative juices flow, it’s that experience that was brought to life. If that’s not enough Raheem not only launched his latest album, his first ever NATIONWIDE TOUR of Karachi, Lahore & Islamabad is also happening! You can sign up for it: https://ticketwala.pk/organizer/the-nautanki-tour.

From the walkway inspired by Japanese design and flowing curtains reminiscent of hospitals to the art installation as well as spaces strewn with crumpled envelops and peanut butter jars, every aspect and element was a symbolic representation of the album itself. Even the Photo Op, which was a commode with a sink, it was as if the guests went through an experience of walking into Hasan Raheem’s bathroom, the exact setup which was also in his music video. This perfectly connects with the song’s music video as well which also premiered during the launch. The underlying notion and creative spun came from the concept that all creativity originates from the bathroom!

“I am ecstatic to perform my Nautanki album for the first time at the PR event with BBPR to launch their latest music platform Live in Concert. Each song recorded in Nautanki is for you to interpret. I hope that they remind you of love stories of your own. How does the concept of change relate to how we label love? We must be aware of our feelings and senses in order to truly offer our minds to one another. Many people and things move me. Therefore, I continue to create music,” exclaimed Hasan Raheem.

‘Live In Concert’, a new and dynamic platform was launched by BBPR as an initiative to showcase phenomenal artists’ experiences with the world with the sensational Hasan Raheem being the first spotlight talent. BBPR is the largest corporate PR agency in Pakistan. They celebrated their 15 years which was commemorated through the launch of this event as well as the attendance of Sanam Saeed, Mohib Mirza and Patangeer.

“We, as a nation, have immense talent and a long-standing connection with music. BBPR as a company wants to acknowledge these musicians, young and old, by promoting them and giving them a platform where they can showcase their talent to the rest of the world!” expressed Hasan Rizvi regarding his new platform.

Music is a universal language and concerts have changed the face of the live music industry and become an essential source of revenue for the music business. Pakistan lacks premises and platforms that can encourage and help artists launch their music albums which gave birth to this concept. “Live in Concert with Hasan Raheem” is just the beginning and many more will follow, building a path for the rest to follow and shine through in the future.