With the launch of the new collection, Khaadi has also opened doors to its first standalone prêt store at the brand’s MM Alam Road branch in Lahore! Khaadi, Pakistan’s premium retail and lifestyle brand welcomes spring 2018 with its new unstitched collection, further divided into the Khaadi’s“Tropical Escape’ collection and Khaadi ‘Classic’ unstitched collection. The new collection is now available nationwide on all Khaadi stores and also online.
Synonymous with the name, the ‘Tropical Escape’ collection embodies freshness, color and radiance. For ‘Tropical Escape’, Khaadi has introduced a bright and deep color palette with a wide range of prints giving a perfect start to the spring season!
The unstitched ‘Classic’ collection is Khaadi’s signature product and is inspired by shades of spring, offering a wide range of versatile designs and displaying a mix of tribal sensibilities, deeper tones, floral patterns and tranquil hues.
The opening of Khaadi’s new standalone store at MM ALAM Road Lahore is another bench mark for the fashion retail industry and is testament to the pioneering brand’s sustained commitment to provide an innovative retail experience. To this end, the store features Khaadi’s signature layout with an architectural and aesthetic fusion of design elements from the East and West.
What began as a single store start-up in Karachi is now easily Pakistan’s most iconic fast fashion retail force. Today, Khaadi has over 40 stores, dominating high streets and malls alike, present at almost every notable location in Pakistan. Khaadi is one of the very few Pakistani fashion retail brands to successfully establish a global footprint with stores in the United Arab Emirates, United Kingdom and Qatar.
Khaadi was first established by Founder and Chief Executive Officer Shamoon Sultan in 1998 and has grown to dominate the fast fashion map in Pakistan and abroad. Khaadi’s products are instantly recognizable and sought after for their distinct, high street fashion sense and unique global ethnic inspiration.