After a phenomenal start to the 3rd edition of Pantene HUM Showcase on day one, day two continued with the same energy, and a fresh lineup of renowned brands. From active wear to gorgeous heritage pieces, the runway saw it all. HSY, Neelo Allawala, U&I by Umer and Imrana, Mona Imran, Outfitters, Hussain Rehar and Mahgul each showcased an innovative collection at this prestigious platform.


Starting the show was Pakistan’s fashion force, HSY, with a one of a kind collection titled ‘HSY Active’. The collection put a fashionable spin on contemporary athleisure clothing and is created for the active man and woman with Ahmed Ali Akbar and Mansha Pasha as showstoppers.

Neelo Allawala followed with an evening wear collection with chic and modern designed pants and lightly worked tops. The diversity and classic style of the ensembles make them wearable throughout the year, suited to the summer or fall climate alike as modelled by her showstopper Sarwat Gillani.

Umer and Imrana’s runway debut brought ‘Living Traditions’, a conscious attempt to highlight the multi-faceted handloom tradition of Pakistan and its potential for mainstream fashion garments for men and women. Drawing inspiration from the classic kurta, shalwar and angarkha, this maiden collection was fashioned with contemporary silhouettes for the woman of today.

This was followed by Mona Imran’spret line ‘Bejewelled’, which was a collection of demi couture separates and coordinates in jewel tones.The western wear included high waist and drop waist dresses with eye-catching fusion cuts, patterns and flares. While for the ethnic dresses, Mona Imran brought asymmetrical bodices with brio skirts, and the Wrong No. 2 stars Neelam Muneer and Sami Khan as showstoppers.

Outfitters showcased ‘Conversations’, which depicts an amalgamation of the latest street-style trends and youth culture.The carefully designed pieces were put-together to express individuality and personal style.

Rising star Hussain Rehar’s ‘H2O’ was an amalgamation of vivid lines with curvy, linear prints to create a contemporary, bold and emotive vision refined with high fashion sensibility to dazzling new extremes. The uber stylish actress Ayesha Omar walked as a showstopper for Rehar.

Mahgul closed the show with her collection ‘Between Ebony and Ivory’, which brought out the spirit of contrast and harmony, channeling a new interpretation of what it means to be ‘feminine’. Predominantly set in a monochromatic aesthetic with minimal embellishment, the collection was based on form and structure with a less is more vibe.

Pantene presented “The Strong is Beautiful” Award to the very talented Sarwat Gillani for her contribution towards promoting the Special Olympics Pakistan.

The upcoming talented duo Umer & Imrana bagged the Pantene Rising Star Award.

The 3rd Edition of Pantene HUM Showcase featured Rizwan Beyg as show director, Raheel Rao as as Senior Fashion Consultant and Advisor,Team Nabila, N-PRO and NGENTS as the official hair & makeup partners, with backstage management by Production 021.Official photography by Arsalan Bukhari, and DJ Yousuf Kamal handling music, while Mind Map Communications is a partner on both digital & press management.