After the grand special screening of 122, the Egyptian suspense-thriller brought to Pakistan by ABA Associates and dubbed in Urdu, the distributor Ali Chaudhry shared with the media present, “I feel excited to have achieved this great milestone and to have captured maximum single screen (circuit) cinemas as well as made record-high penetration in multiplex cinemas. This is definitely a first in Pakistan for any foreign language movie dubbed in Urdu.”
He added, “I am really grateful for all the positive reviews we have received from all those who watched the film tonight, and especially to the stars for taking out the time to see the film, and appreciating it so whole-heartedly. ABA is also thankful to cinema owners who have shown great interest in this movie and have allocated show slots accordingly. We would also like to put on record our appreciation for our media partners and the film’s international cast for being part of this phenomenal beginning.”
It may be noted that the eminent cast of 122 includes Tarek Lotfi, Ahmed Daoud, Amina Khalil, Ahmed Al-Fishawi, Mohammad Lutfi, Jihane Khalil, Mohammed Mamdouh and many more. The movie is produced by SaifOraibi, written by Salah Al Gehiny, while the editor is Amr Akef, DOP is Ahmed Kardous and line producer is Mohamed Nassar.
Its film distribution in Pakistan is done by ABA Associates. ABA comprises a team of professional, technical and financial experts, with resources and required infrastructure for not only dubbing/translating any Arabic/ GCC and foreign language film, but also efficiently handling its distribution and launch in Pakistan through its exclusive distribution department. ABA is in concrete negotiations with international distributors to bring more foreign language films meeting the international standards of contemporary cinema, for release in Urdu version in Pakistan.This movie is the first step towards building stronger relations with UAE and Egypt, which are looking forward to bringing more of their movies to our cinemas and furthering ties between our countries.