Sprite, the world’s leading lemon-lime flavoured soft drink, is excited to welcome the top four franchises of Pakistan Super League, namely Peshawar Zalmi, Karachi Kings, Islamabad United and Quetta Gladiators to the home country! The fourth edition of Pakistan Super League 2019 began in the U.A.E on 14thFebruary 2019 and finally, the festivities are coming to Pakistan for the final 8 matches. As the official “thirst quencher” of these teams, Sprite is proud to see these franchises as the top 4 teams of PSL according to the current standings.
Globally, the parent company of Sprite – The Coca-Cola Company has become the official sponsor of the upcoming ICC World Cup 2019. In Pakistan, they have been the pioneer in taking forward the other two passions points of Pakistanis: Food and Music. Coke Studio has become an international sensation and loved by millions while the Coca-Cola Food & Music Festival has evolved into a juggernaut of entertainment for the food lovers. Now, they have also entered the sphere of cricket in Pakistan as Sprite unveiled its partnership with four teams of PSL at the star-studded event in Karachi, which had prestigious guests like the legendary cricketers Wasim Akram and Zaheer Abbas in attendance. The famous sports presenter Zainab Abbas has also emerged as the official ambassador of Sprite for PSL. Rizwan U. Khan, General Manager of The Coca-Cola Company, Pakistan & Afghanistan Region, stated “The Pakistani identity and the narrative of cultural patriotism and emotional harmony are so deeply embedded within cricket; it seemed a natural fit to foster this partnership with cricket, which will go a long way in portraying the soft image of Pakistan.”
Upping the engagement with the audience of PSL, Sprite has also released a TVC which shows star players like Hassan Ali, Sarfaraz Ahmed, Shadab Khan, Faheem Ashraf and Imad Wasim being tantalized by the opening of Sprite bottle at a distance. Apart from this, the digital campaign is also engaging the fans through various activities involving domestic as well as foreign players. For instance, 30 seconds inside scoop on players give the cricket enthusiasts a quick insight on their favourite players. A team challenge called “Pass the Phadda” allows the viewers to see their favourite cricketers completing various physical challenges like push-ups and nominating someone else from a different team to do the same. These activities are further enhancing the excitement and air of competition amongst the fans while setting the perfect mood for the knockout stages.
Finally, the time has come for Pakistan to host the cricketing celebrations in its home ground. Cricket is not only the favourite sport in Pakistan but also a key platform for self-expression for the youth, connecting them beyond social and cultural boundaries. Through these 8 matches, the fans of cricket will get a chance to celebrate their love for cricket and the country while their passion will send a strong message to the global audiences. The world has its eyes set on the mega-event and Sprite is committed to promote the positive image of Pakistan by supporting the teams of PSL across various platforms.