Pakistan’s high-street retail brand Sapphire is all set to launch their much anticipated Summer Lawn 2017 un-stitched collection titled ‘The Great Escape’ on 3rd March 2017. The collection will be available at all Sapphire flagship stores across Pakistan and online at

Sapphire’s ‘Great Escape’ revealed itself inside the wanderer’s towns, the lush beauty and drama of the Mediterranean Sea. The journey through the magnificent Amalfi and its mesmerising coastline, secluded villas and dreamy gardens was captured by Nadir Firoz Khan. Hair and makeup was done by Harlem Alexander and Pia Rudd.

The Volume One of the Summer 2017 lawn collection comprises a mix of pure fabrics including chiffon, tencel, silk and bamboo lawn. The anthology of wearable art encapsulates the picturesque Italian summer with its bright hues and eclectic geometric prints, paired with signature floral motifs across the range of 25 prints in two colour ways.

Known to be the game changer of the lawn landscape, Sapphire introduces its two-piece range in the set of shirt and duppata as well as shirt and pants for the first time ever. The collection will also be available in three-piece and four-piece outfits. The prices for the lawn collection start from PKR 1,650 to PKR 6,400 only.

Sapphire, a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery called ‘Nigeen’. With a price range starting from PKR 1,600, Sapphire’s collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.