After establishing itself as a modern high street, online fashion brand, Lulusar now showcased its entire new range comprising of its collection ‘Yonsil’ and ‘Niyill’ at The Deli, Karachi on Saturday, the 7th of October 2017. The brand takes its title from the iconic Lulusar Lake surrounded my mountain peaks in Kaghan Valley Pakistan.

The exhibition was well attended by a large number of media personalities, fashion bloggers, magazine editors and journalists including TV actresses Nida Yasir, Sajal Aly, Amna Ilyas and much acclaimed Cricket legend Wasim Akram and wife Shaniera Akram. The event was organized and managed by Aden Rehan PR & Management Solutions. The collection received well deserved praise as the attendees of the launch looked trendy in Lulusar’s minimalistic and fashion forward designs.

Both ‘Yonsil’ and the ‘Niyill’ collections, exhibited by take their titles from the villages surrounding the mirror like Lulsar Lake in Khyber Pakhtunkhwa. Both the collections are alike in terms of trend setting with their chic cuts and immaculate detailing yet the two stand brilliantly apart. Yonsil, plays with the concept of vibrant color blocks and entrancing patterns with the brilliant contrast of classic whites with bursts of color using the best of fabrics such as chiffons and cottons. The silhouettes and drapes exude a sporty luxe charm which gives it a perfect blend of a casual yet sleek look. Niyill on the other hand is all about denim. With its vogue variation in pants and silhouettes, this one sets a real style statement. The exquisite embellishments and neat trimmings add to the collection with great éclat making it stand out.

Speaking about the collection, the Brand Director of Lulusar, Fawad Shah said, “We observed that there is a desire for a new kind of western wear which is modern and sophisticated yet cool and casual but there aren’t many local alternatives to choose from hence we decided to create something that would fulfill that demand. We believe in consistent quality control and providing the best of fashion in affordable price range.  We are constantly striving to keep up with the latest fashion trends and give our clientele something new with every collection. Our vision is youthful. Modern and contemporary fashion which is accessible and affordable at the same time, hence our mode of selling is hassle free and ensures on time delivery with great customer care” When asked about the exhibition he said, “The collection has been very well received by our patrons and we are quite overwhelmed by the response. To see people find what they are looking for in a collection we worked so hard on is a joy of its own.”