Pakistan’s iconic couturier HSY celebrated his 24 years of fashion with a first of its kind solo show experience in his home city of Lahore on 21st of April; showcasing MohabbatNama, HSY Couture. The celebratory collection was presented against a historic backdrop at the historic Haveli of Wajid Ali Shah, Lahore.
The experience was inaugurated with a moving narration of the words of Faiz Ahmed Faiz on Lahore as narrated by his daughter, artist Salima Hashmi.
Then, set to a soundtrack of some of Pakistan’s most iconic music through the years, HSY’s MohabbatNama came to life with over 70 models adorned in HSY couture, with superstar and HSY muse Reema Khan closing the show. Each outfit worn has been named after the model wearing it in tribute to them and their careers. Indeed the show also featured those part of the HSY 24 year legacy journey; from original supermodels ZQ, Natasha Hussain, Simi Pasha, Vaneeza Ahmed, Abdullah Ejaz, and Andleeb Rana; to Nael Ahmed and longtime collaborator and stylist Shahzad Raza and HSY’s first ever model, his sister.
The event was managed by Jalal Salahuddin Events, PR by Lotus Client Management and Public Relations, Catering partner Cosa Nostra, videography by Videographers, Photography by Team Dragonfly, Airline Partner Shaheen Airlines, Makeup Partner Nabila N-PRO, Logistics partner Re-START Branding Solutions, Hospitability partner Faletti’s Hotel, Backstage management by Production 021, Transport Partner Destinatons, Music by Jamal Rahman, Event Tech by Saad Hayat, Campaign videos by Filumbaaz, Paragon studios and 1947 (Hiba & Adil), Security by SSB Squad, On Ground Support by Walled City Authority.
“MohabbatNama or love letter is my tribute to my city with its legacy, tradition and heritage presented as an entire show ‘experience’. This evening steeped in the romance of Lahore, was hosted in a haveli over 250 years old and favoured by the fifth King of Oudh. Based in the walled city of Lahore, the haveli is immersed in its own history of the Nawab’s courts, its romance, intrigues, poetry, dance, architecture and ambition, all of which for me presented the perfect palatte for this collection. Every element of the show had been curated: each look, each outfit, each model, each walk, each sound, light, projection; the culinary experience; the music experience.
MohabbatNama is then also equally a journey of my evolution as I am myself a Musafir of time; It is a show where I looked to my past and the HSY legacy; where we started with our first collections, solo shows, shoots, models, make-up artists, stylists, incorporating all of these elements within the show. Each outfit in this show has been created bespoke, for each model and personality in the show; creating harmony between the fashion and the person who wears it; for at HSY a model is not simply someone who wears what is put on them but rather an architect of her own style and elegance.” said Hassan Sheheryar Yasin.
MohabatNama is an HSY couture collection with all motifs and accessories made in Pakistan by Team HSY.