Fashion label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M.M. Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.
HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation comprising a wide array of ensembles. The collection presented casuals in cottons, linen, Arabic lawn, cotton wool and semi formals draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work in warm colour tones.
Complementing the new collection, HINAMIRZA’s new store also had a mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewellery and phone covers, all hand-picked by the designer herself.
Further, the interior of the brands new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.
HINAMIRZA is known for its stylish and affordable fashion and the unique touches it brings to its collections, which makes it stand out from the rest of the High Street brands. The brand’s designs and cuts are based on simplicity and minimalistic work and modern design.