Amidst much fanfare, the luxury pret brand Dhaani opened its doors to the public. Situated in the prime location of Y Block DHA Lahore, the launch event showcased their latest collection of semi-formal women’s wear. The grand opening was attended by fashion industry stalwarts, celebrities, journalists, socialites, bloggers and noted individuals from all walks of life.
The force behind the brand are two brilliant fashion and marketing graduates, Asma and Ambreen Aslam. The sister duo stated that Dhaani is a brand that caters to a strong and confident woman who appreciates trends with comfort, fragility and femininity.
The brand representatives said that their reason for choosing the brand name Dhaani, which represents colour, was to emote delicate yet minimalistic and easy to carry clothing. “We make clothes that we personally like to wear,” said the designer Asma Aslam.
Dhaani’s brand ambassador is none other than superstar Sara Loren, who attended the launch and endorsed the collection. Sara stated that Dhaani is perfect for the modern day woman who knows how to priorities, stay relevant and aims to become a trendier and more confident version of herself. “Dhaani luxury is chic, trendy, affordable and quirky,” she said. The price range of the brand starts from PKR 2,500.
Dhaani fuses various elements to lift every design into a distinctive representation of global aesthetics. The brand’s embellishment techniques, use of material, exquisite cuts and bold use of colors, makes it stand out. Dhaani is a brand that will start a new era in Pakistan’s fashion industry.
The PR was handled by PH Solutions.