Catwalk Event Management and Productions finally hosted its first audition for Pakistan’s first Beauty Expo, Beyond Beautiful which will bring beauty and glamour under one roof for three consecutive days in Karachi (25,26 & 27 January 2019) at Marriott Hotel. The beauty hunt brought about 400 plus people from around the city to audition for what’s going to be the country’s first beauty expo of its kind. The selected candidates will be hosting, walking, hosting, singing and ushering at the main event.

The interested candidates were given a chance to get registered from 8:00 am to 11:00 am, after which rigorous preparations started for the day. The potential models included singers, dancers, and even a grandmother, who understanding the spirit of Beyond Beautiful decided to give it a shot. Not only that, few were already struggling with modelling career. Staying true to the conventional theme and idea that beauty has diversity and it is for everyone, three transgenders also decided to try their luck.

Once done with registration, the candidates were sent to N-Pro and NGents Male for a grooming and styling session. Samiya Ansari was the stylist for the event, who helped every contestant with an appropriate makeover and styling according to their personality. Finally, all the candidates had a photo shoot which was to be presented in front of the judges panel. The panel included Frieha Altaf, HSY and Saba Ansari.

Beyond Beautiful focuses on the development of the beauty industry and strives to change the stereotypes on standards set. It is a first platform of its kind in Pakistan that offers one-stop solution for all the beauty brands and trends needs. It will feature custom hair and makeup shows, panel talks, workshops and master classes by local and international beauty brands.

Catwalk Event Management & Productions is hosting Beyond Beautiful Awards & Expo under its initiative Catwalk Cares, which aims to empower and educate by sharing life-changing techniques and giving out self-grooming sessions and scholarships to those who deserve.