Internationally acclaimed fashion design house Sania Maskatiya unveils their newest venture, TIYA, a global resort wear brand, with the launch of its debut collection, Drop 1.

TIYA embodies the essence of the well-travelled soul, weaving together design elements that capture the vibrancy of some of the world’s most beautiful destinations. From the Seven Hills of Istanbul or the picturesque Canals of Venice, Creative Director Sania Maskatiya has drawn from everyday moments and serendipitous discoveries to craft a series of collections – each telling a distinct story of wanderlust, adventure, and beauty found in the unexpected – in the form of exquisite textures and vibrant designs.

Set to cater to dynamic audiences worldwide, TIYA brings together bold designs with premium fabrics, rooted in craftsmanship for their debut collection, Drop 1, which epitomizes effortless luxury. Available for worldwide shipping and exclusively on platforms like Ounass, TIYA introduces a fashion experience that blends elegance, ease, and adventure.

“As we commemorate 15 years of fashion this year, we are excited to launch our international brand TIYA,” said Creative Director Sania Maskatiya. “After the overwhelming response to our designs in Dubai and our presence on platforms like Gigi Concept Store and Ounass, we saw a clear demand for year-round resort wear. TIYA is for the woman who wants to look and feel her best, no matter where her adventures take her.”

TIYA’s debut collection, Drop 1, features flowing kaftans, chic co-ord sets, and relaxed silhouettes, designed for ease and escapism. Crafted from the finest cotton, linen, crepe, and pure silk, each piece evokes a sense of serenity and refined vacation vibes. Drawing inspiration from ancient motifs, lush rainforests, and vibrant tropical symbols, the collection is a harmonious blend of adventure and tranquility. This thoughtfully curated line is available on lovetiya.com and @lovetiya.official on Instagram.

Creative Director Sania Maskatiya and CEO Umair Tabani continue to commemorate 15 years since launching their eponymous label, Sania Maskatiya, marked by a series of brand expansions and innovations, including the launch of a brand-new retail space in Lahore. Indeed TIYA, is another manifestation of this commemoration, and is rooted in Sania’s passion for travel and her eye for global trends, representing a journey into the serene, sun-drenched world of resort wear.

Credited as a cornerstone of Pakistan’s illustrious fashion legacy, the brand is known for its exquisite craftsmanship, captivating prints and intricate embroidery. Their designs remain a favourite among global audiences and their commitment to South Asian artisanship has earned them recognition at prestigious fashion weeks worldwide.