Hira Ali Summer 2018 Ready-To-Wear collection “The Other Side” is a continuation of the spring campaign titled ‘Woman is Future’: A celebration of strong confident women who carve their own paths despite the challenges and obstacles they face daily.

True to Hira’s philosophy of presenting contemporary fashion, the collection presents modern silhouettes. Hira has designed this collection with aim to make fashion that does not limit wearers but rather harmonizes elegance and contemporary style.

Talking about the inspiration behind the design of the collection Hira Ali commented: “The Other Side is an extension of the Woman is Future collection that is inspired by mythical creatures and opposites coming together. Our minimal and contemporary signature is prevalent throughout the ensemble. This collection is effortless prêt for the independent woman.”

The collection invites a selection of fabrics like Cottons, crepe, organza net. The embroidery comprises of experimental techniques using crystals and nets as well as silk threads and various beads and crystals. The colour palette remains in pastel hues with accent pops of colours.

The shoot features Chinese model and influencer Erica Luo. Photographer and Art Director Hammas Wali lent his expertise to capture the collection.

Hira Ali Studio’s is critically acclaimed as one of Pakistan’s most exciting new fashion brands. The brand is best known for their minimalistic, contemporary and edgy interpretation of design. Currently, Hira Ali Studios is housed at a standalone studio space in Lahore, Pakistan for Formal, Bridal and Luxury Prét wear.