27 Nov 2020
Posted by admin 
Loading ...
Pakistan’s first ever LIVE digital music festival, Coke Fest 2020, presented by Patari and Tapmad, attracted more than 2 million digital viewers with a global audience from over 40 countries experiencing young and new Pakistani music.
Indeed, with 4 festival stages and a studio cameo from London, a new platform has truly arrived in the country, providing much needed opportunity to the young and promising talent of Pakistan to showcase themselves in front of a global audience. While the spread of Covid-19 posed a complete halt to organizing LIVE events or large public gatherings, Coca-Cola had the vision to onboard a concept brought to them by Zarlasht Faisal, CEO of Patari – a popular online music streaming platform in Pakistan, and Yassir Pasha of Tapmad – Pakistan’s leading on-demand video streaming platform, to create a unique and disruptive virtual experience offering engagement, musical performances and much more as a two-way interactive experience. In order to drive this, the teams engaged a first-of-its-kind digital eco-system; from live food deliveries by FoodPanda to live dissemination of merchandise by Bykea all the while bringing the best of the ideas together for a truly unique experience. Coke Fest 2020 was directed LIVE by Amaan Ahmed, from Uncut Studios.
Hosted by TV and Radio personality Dino Ali with a special digital watch-party featuring Anoushey Ashraf, Day-3 [23rdnd November 2020] of the digital music festival, Coke Fest 2020 showcased scintillating LIVE performances by the rising Hip/Hop duo Young Stunners, who performed seven of their original songs including Gumaan, Asli Hai, Cali 2 Karachi, Class, Karachi Chal, Quarantine, Jalega. This electrical performance by the young rappers was followed by a captivating display from the pop sensation, Shamoon Ismail, who performed six original tracks, Karachi, Taare, Khayaal, Marijuana, Tuntuna. Magic. The night was concluded by Ali Noor as he showed his range and versatility through a powerpacked performance with songs including, Pagal, Naye Marna, Saari Raat, Teray Saath. Nasha. These performances, set across multiple stages in the Coke Fest arena, were streamed LIVE on Tapmad for the local and global audience.
